In order to reach customers optimally and pick up individual target groups in the best way possible, successful companies often rely on an omnichannel strategy. What absolutely cannot be missing in the list of contact channels provided? The SMS.
With the new SMS-API, TENIOS is extending its product portfolio and now enables the worldwide sending and receiving of text messages via a standardized interface. Reliable, secure and cost-effective.
SMS Messaging: Engaging with the customer
Text messages offer a significant advantage over traditional communication channels such as email: they are very likely to be opened and read by the recipient. More precisely, by 98% of the users – that’ s how high the opening rate of text messages is. 90% of openings take place within the first three minutes. Important information in a compact format, limited to 160 characters: That’s what customers like.
SMS as a contact channel in customer communication
Functions & Use Cases
SMS is therefore not only suitable for private use, but also for communication between companies and end consumers. Text messages offer great added value and should never be missing from a successful omnichannel solution. Here is a small excerpt of the various use cases.
Use SMS marketing and send offers and product news directly to your users’ smartphones via text message.
SMS offers enormous potential in the marketing sector: The SMS is unbeatable, especially in terms of opening rate. By comparison, the opening rate of marketing e-mails in 2021 was just 28.9% – with SMS marketing, it is three times as high. In addition, SMS is also ahead in regard to the response rate: According to Gartner, the response rate of SMS is 45%, while e-mails are only answered by 6% of recipients.
REMINDER & UPDATES
Make sure your customers are always up-to-date by sending reminders and notifications via SMS.
Customers appreciate being informed, either about upcoming appointments, delivery status or changes in the booked travel connection. The key question is therefore not whether they are notified, but HOW they are notified – more precisely, via which channel. For example, when it comes to appointment reminders (55%), reminders to reorder medicines (51%) or service outages (53%), customers clearly prefer to be notified by SMS over e-mail.
The great advantage of notification via SMS: information that the recipient needs at short notice – for example, a change of the departure gate – pops up on the smartphone display and is visible immediately.
Send questionnaires directly to your customers via SMS and collect exciting insights.
Another ideal application for SMS in customer communication is the sending of surveys. Here, as well, companies benefit from the high response rate and the short response time in contrast to e-mail:
The average response time for an SMS is just 90 seconds – compared to 90 minutes for an e-mail.
How can SMS Messaging be integrated?
Quite simply: via a standardized interface – the SMS API. The API acts as a gateway and enables text messages to be sent and received from existing in-house systems. Messages are sent via the Internet. If an SMS is now sent from the customer system, the API takes over the conversion of the message content into SMS format and establishes a connection to the mobile network. The SMS lands directly on the recipient’s smartphone – without the need for any additional software.
The SMS-API of TENIOS: The benefits at a glance
- worldwide SMS sending and receiving
- attractive Pay-As-You-Go model starting at 0,07 €/SMS
- various fields of application
- redundant & flexible Developer API
- intuitive user portal
- extensive documentation
- german-speaking support deutschsprachiger Support
- Integration within just 3 steps!